Herb Newborg
Title: Architect of Change
Gender: Male
Age: Ageless
Location: Washington Crossing, PA
About Me:
I'm passionate about understanding and living the universal truths while enabling and empowering others with the tools to promote a message of health and healing.
My major focus right now is launching www.YourSpine.com, a national campaign to educate individuals about the important role their spine plays in overall health and well being.
The Power of a Member-Driven Network
Pooling the resources of thousands of leading chiropractors nationwide, we have created a powerful marketing engine to educate health care consumers nationwide about the importance of spinal health, motivate them to seek chiropractic care, and direct them to exclusive local partner practices.
How We Work: Together.
The Chiropractic America approach is simple:
r Thousands of enlightened chiropractic practices
nationwide join the network for a minimal monthly membership fee;
r We magnify their investment with funding from major corporate sponsors and resources from other partners;
r We engage and deploy an advisory group of Chiropractic leaders from around the country to help guide and amplify our impact;
r We leverage these resources to support a multi-faceted
marketing, education, advertising and promotional campaign;
r We drive online patient awareness and mobilization through a unique web portal, www.YourSpine.com, to get our story out to the roughly 10 million Americans seeking health information every day;
r We motivate the patient community via www.YourSpine.com
to seek out a member practice – they enter their zip code and the exclusive member practice information is displayed including phone number, hours of operation, map to the office and any other information chosen for inclusion such as college attended, areas of specialization and certifications;
r We extend the impact and visibility of local members and
national spokespersons through ongoing media relations
and direct patient outreach programs:
r We spike attention around critical health observances and
other timely opportunities through creative promotional
campaigns to drive new patients into member practices or
gain greater “share” of existing patients for new services they didn’t previously associate with chiropractic;
r We measure impact continuously to assure that the “owners” of this initiative – our members nationwide – can always clearly see an exponential return on their minimal investment.
Member Since: Monday, September 11 2006
Last Visit: 5 days ago.
Profile Viewed: 547 times (last viewed less than a minute ago)







